International Strategic Marketing

Learn to analyze market trends, understand consumer behavior, and develop marketing strategies with an approach that fuses traditional knowledge with digital and sustainable innovations.

Join us to become an expert in analytical, strategic and digital marketing, ready to take on global challenges!

See the Study Programme

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Upon completion of the specialization, students will be able to:

• Collect, analyze and summarize data to support decision-making;
• Use tools to transform raw information into consumer insights;
• Develop a strong brand;
• Create and maintain a competitive advantage;
• Develop global strategies for products and services;
• Develop digital marketing strategies and understand key digital concepts, including digital business models, e-commerce, digital consumer behavior, communication modes, social networks, KPIs, etc. ;
• Define, evaluate and implement multi-channel strategies;
• Create strategies to win, activate and retain (online) customers.

Career opportunities:

• Market research: market analyst, competitor analyst, trend analyst
• Business analysis: digital marketing analyst, CRM manager, data analyst, business consultant, etc.
• Digital marketing: multi-channel marketing, SEO/SEA strategist, content manager and strategist, campaign manager, mobile product manager, product owner, email marketing manager, etc.
• E-commerce: e-commerce account manager, traffic manager, user experience designers, etc.
• Business development functions (sales, key account manager, etc.)
• Marketing jobs (product manager, brand manager, etc.)