Platform design & Content Acquisition by Streaming Platforms
Economics Seminar by D. Paolini (Sassari)
Friday, October 26 (2:00 pm) - Sem 6 (B31)
A streaming platform obtains contents from content providers and offers paying commercial spaces to advertisers. Users value contents’ variety and are heterogeneously bothered by ads. When the size of the market is large, the platform offers only a paying subscription, whereas a small market results in the offer of a menu of subscriptions, with ad-intolerant users paying a positive price and moderately-averse users opting for a free-of-charge solution.